After researching the industry and in particular the process of the advisory businesses of social and affordable housing solutions, several design routes were created.
One solution stood out as being simple and relevant to the industry and resonated with the client:
A dynamic house shape which could be rotated and divided into a modular design system. An architectural style together with a comforting colour palette kept the brand suitable as an affordable housing business. The logo mark depicts a building to show development and the alignment of the tittle shows the business is forward thinking. The modular house shapes create impactful supporting graphics.