Frank, Max, Truman and Deta
The characters that we’re created by the illustrator quickly took on their own personas and, with a few small tweaks, were given names, roles and biographies. This was essential in developing the companies principles and tone of voice. When we employed Bedfordshire-based creative agency Oomph we briefed them to define a set of principles attributed to each character to represent honesty, simplicity, clarity, distinctive and quirky. These principles were fundamental in describing to staff and customers why Opious is different from their competitors.